On the 25th of September Britney is going to launch her lingerie line at the event in Copenhagen. There is going to be a big fashion show, concerts, great competitions and an interview with Britney herself on the stage.
All participants receive an exclusive Goodiebag.
Participating in the great competitions:
- Win a meeting with Britney Spears and all the other stars backstage at night.
- Win a trip for 2 to Las Vegas and tickets to Britney Spears' "Piece of me" show.
About Spears' collection
- The collection is romantic vintage. It consists of briefs, vintage-inspired bras, kimonos and relaxed jersey sleepwear.
- The target audience is primarily 20-35 year old women.
- The prices range from about 150-700 Danish kroner
- The show at the Forum is open to all. Tickets can be purchased at the ticket booth.
Founder and Director of CHANGE Claus Walther Jensen has great expectations for the piquant clothes. CHANGE has shot a large sum of money in the project, and the expectation is that the investment will quickly pay for themselves, he says.
Britney Spears must not only act as an eye-catcher for CHANGE, which has signed a 20-year contract with Britney. She is involved in the entire process from the process from idea to finished product, says Claus Walther Jensen.
- It is a serious and long-term cooperation for both parties She shows us, for example, pictures of styles, she is inspired by or a specific lace or a cut. It incorporate we saw in the first line drawings, and we will send samples to Britney, which she sends back with corrections.